PRIVACY POLICY
Inrama Pty Ltd
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from inrama.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically collected information is referred to as Device Information.
We collect Device Information using technologies such as:
- Log files – track actions on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (such as billing information and partial card details), email address, and phone number. This is referred to as Order Information.
Full credit card details are not stored by Inrama. They are processed securely by our payment providers (e.g., Shopify Payments, PayPal).
When we use the term Personal Information in this Privacy Policy, we are referring to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect primarily to:
- Fulfil any orders placed through the Site (including processing payments, arranging for shipping, and providing invoices and order confirmations).
- Communicate with you about your order.
- Screen our orders for potential risk or fraud.
- Provide you with information or advertising relating to our products or services, in line with your preferences.
We use the Device Information we collect to:
- Help screen for potential risk and fraud (particularly your IP address).
- Improve and optimise our Site, including generating analytics about how customers browse and interact with the Site.
- Assess the effectiveness of our marketing and advertising campaigns.
If you request a return, exchange, or refund, we may also collect additional information to process your request and verify eligibility under our Returns Policy.
Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us operate and improve our services, as described above. For example:
- Shopify to power our online store. You can read more about how Shopify handles your Personal Information here.
- Google Analytics to understand how customers use the Site. You can read more about how Google uses your Personal Information here and opt-out here.
- logistics providers and courier partners (such as DHL) for the sole purpose of fulfilling and delivering your order.
We may also share your Personal Information:
- To comply with applicable laws and regulations.
- To respond to lawful requests such as subpoenas, warrants, or legal investigations.
- To protect our rights or the rights of others.
Behavioural Advertising
We use your Personal Information for targeted advertising or marketing communications that we believe may be of interest to you. To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page.
You can opt-out of targeted advertising via:
You can also opt out of some services through the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not alter our Site’s data collection or use practices when we detect a “Do Not Track” signal from your browser.
International Transfers
As we ship internationally and use global service providers, your Personal Information may be transferred to and processed in countries outside of Australia (for example, when using overseas couriers, payment providers, or Shopify’s servers).
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Compliance
Inrama complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) in the collection, use, and storage of personal data.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. Updates will be posted on this page.
Contact Us
For more information about our privacy practices, or if you have questions or complaints, please contact us at:
Email: info@inrama.com